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Are you invariably implying that selling rice is not profitable or too profitable in your country? In my country, you sit on a goldmine if you sell rice.It may be a profitable business idea in some areas, but not here in our country. Rice is a staple food here. There is no particular time of day when people prefer to eat rice here.
Even selling this alone as a single business pays very well. No risks at all. Even if you sell only rice in Nigeria alone and you have a 5 Naira reduction from market price, you would make it.Though this is a good business, but I don't think I would sell only this, I think it would be more lucrative when I include other things I can sell as well.
No business is not profitable and lucrative, it depends on where you located the business. If you find a location that is such commodity is moving and selling, it will not be long, you will be counting in millions.ln my country the business that deals with selling of the cereals is deemed to do so well. That's because most people consume cereals almost everyday and this can make a great business for sure.