Long form video contents vs short video contents. Which one is more effective for building visibility?

[Fidelia]

Video contents have become more pronounced lately. And it is all about brands and businesses gaining visibility. Some people prefer to do long videos as contents while others prefer to do very short videos as contents. Which of them gives more visibility?

 

[King Belieal]

I would say that it depends on platform and the audience. For TikTok, it is better with short captivating videos. With YouTube, longer detailed videos would get you more audience.

 

[freelancermaria]

I would say that it depends on platform and the audience. For TikTok, it is better with short captivating videos. With YouTube, longer detailed videos would get you more audience.

Yes, the type of content that performs well differs based on the platform. Most likely, short and interesting videos tend to appeal to users on TikTok.

 

[Nomad]

In my experience, short form videos are better for content marketing.

 

[magnus2022]

It all depends on what you intend to achieve. If you are in platforms like Tiktok and snapchat, short videos is more preferable. But if you are using the video for teaching online, long video will be preferable. It simply depend on what you want to achieve.